Our story began in far-far China, where KOROTKOV was founded in 2016 .Mikhail Korotkov, the founder and designer of the brand, was fond of drawing and design since childhood and showed interest in the jewelry industry, and when he first time get in China, he got the opportunity to get acquainted with the whole variety of precious and semiprecious stones, their properties and energy value.
As you know, in China, where Buddhism, Taoism and Confucianism are intertwined very close and create a unique spiritual culture as a result, natural stones in jewelry have a great importance for its owner . A stone can enchance the personality traits of a person, affect his behavior, and even heal ailments. That is why the Chinese prefer products with exclusively natural stones. This principle of naturalness became the basis of the KOROTKOV brand.
For first three years we participated in the largest jewelry exhibitions in China, learned of determining the purity of stones, got acquainted with various technologies for the jewelry production , studied the tastes and preferences of the beautiful and strong half of humanity, talked with the famous gemologists of Shanghai and Beijing . Creativity and knowledge we get have allowed us to reach a new level of jewelry production.
Our first collection was the INSPIRATION amber collection, which intricately combines modern design, the latest performance techniques and the geometry shapes . The jewelry of the collection looks perfect in combinations, which gives a wide variation and varieties of jewelry sets. The collection has received great recognition in China and few other countries .
The year 2019 was significant for us - we got the opportunity to present our jewelry in Russia at the JUNWEX exhibition "New Russian Style". Russian girls are well known for their beauty and grace throughout the world, so complementing their looks with KOROTKOV jewelry is a great honor and pleasure for us. At the moment, KOROTKOV jewelry can be purchased on the website korotkov.ru, through the Instagram korotkov.jewelry or by calling +79853888489.
In the modern world, fashion changing very quickly, which forcing us to make frequent purchases and spend more and more money on our fashionable looks . The answer of many people to this trend is to give preference to classics and basic models of clothes and beat them with interesting accessories, including jewelry.
Our philosophy about you need to experiment with different jewelry in your looks .that make you look different every day and not to spend crazy money for it. So, what jewelry will emphasize your personality and good taste? Of course, jewelry with natural stones.
Nature made us beautiful. Nature shows us the most beautiful colors and shapes of natural stones and metals. Only by turning to nature, you can emphasize your personality and beauty. And we will help you with this.
The main precious metal that we have chosen for the production of KOROTKOV jewelry is 925 sterling silver. What does the mysterious number 925 mean to many? A silver standart shows the ratio of the precious metal to the ligature — metals which are added to the silver alloy to improve its physical characteristics .
Why do we use silver in KOROTKOV products? The base noble color of this metal goes well with natural stones, it is also a material for delicate classic jewelry, and for large products and design novelties. Silver jewelry is a sign of taste and the perfect complement to any look.
We use two main silver processing techniques - rhodium and gilding.
Rhodium - a platinum group metal belonging to precious metal group, has a high corrosion resistance, which makes it a particularly valuable material. Application of a thin layer of this metal gives silver products exceptional durability and noble cold shine.
Silver gilding is a technique of applying a thin layer of gold to the surface of a product . It has been used by the oldest Italian and other European jewelry houses for many years. Firstly, it is hypoallergenic. Gilding on other metals quickly loses its appearance and can cause an allergic reaction. Gilding on silver, as well as pure silver itself, has bactericidal properties and does not cause allergy reaction. Secondly, it is suitable for gold jewelry lovers, sunny girls with spring and autumn color types of appearance for example . Thirdly, products from gilded silver have a presentable appearance and do not differ from gold, but their price is much more pleasant, which cannot but rejoice.
Many of you, having heard the word "gilding", may doubt the quality and durability of the product. KOROTKOV gilding silver jewelry uses high-quality 14-karat gold, which is applied in two most dense layers and coated with a special solution on top, which gives the products strength and minimizes the chance of color loss.
All precious and semiprecious stones in the KOROTKOV collections undergo the strictest quality control and gemological examination before become a part of new jewelry piece. Synthetic\fake stones in products not only do not bring benefit to its owner, but can also harm. That is why all suppliers of precious and semiprecious stones which you may see in our products are trusted and reliable specialists of international level.
Do you want to look into the workshops where the KOROTKOV collections are created and follow the stages of creating jewelry? In this part of our acquaintance, we will tell you about all stages of the production of our products - from the development and approval of the design to the appearance of jewelry in a "live" form.
First, our marketers study modern jewelry trends and together with designers, come up with the concept of a new collection - shapes, colors, textures and even the sensations that jewelry should convey. Then designers draw models of jewelry and calculate the sizes. Next, a detailed technical task compiling part, when the master jeweler creates a CAD drawing. The next stage is the so-called stencil - the creation of a model from wax, and the master-model finally. If the master model meets all the requirements of performance, quality and design, then it is approved, and a green light is given for the production of first part samples. The first product samples are studied and discussed in detail. If there are any additions or amendments, the master model will redone, and new samples are released, and so on until the complete approval of the finished product. After that, the main production of jewelry begins.
Wrap your finger with thread,
string, or paper tape.
Measure the length of the thread with a ruler.